Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
What we have in place
- We have been approved for a Google Ad Grant and have a Google Analytics account, but we need help setting up our first ad campaign. We would like to build Google Ads into our volunteer pilot recruitment strategy.
How this will help
This project will save us $3,607 , allowing us to reach more pilots interested in volunteering to protect and restore the Southeast through flight.
Volunteer pilots make our work possible.
Project plan
Our mission
SouthWings protects and restores the ecosystems of the Southeastern US through flight. Founded in 1996, SouthWings volunteer pilots fly to uncover and mitigate environmental challenges related to climate change and watershed protection. We welcome a broad range of stakeholders to see firsthand the scope and scale of issues such as sea level rise, water pollution, community vulnerability, deforestation, and mountaintop removal coal mining. Our flights shape perspectives on the actions needed to stop and reverse these problems. We fly to hold polluters accountable and to promote environmental policy and planning, scientific research, public awareness and action, and ecosystem protection.
Testimonials
Andrew is a talented and thoughtful professional who quickly assessed our needs and knowledge level to tailor his approach. It was a pleasure to work with him. He did a great job simplifying and explaining the need-to-know components of Google Ads to be sure we had the skills to carry on the project beyond his tenure. With his help, we were finally able to complete this project after having it on our organizational wish list for years. The Google Ads that Andrew put together for us, in combination with a recent overhaul of our website, are already showing results in helping us reach new volunteers to join our volunteer pilot corps. In short, Andrew was wonderful to work with and I'm so grateful that he volunteered to help us.
Meredith was great to work with in setting up Google Ads for Southwings! She was extremely passionate about her project that inspired me to help grow the company in the digital space.