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Illustration

Help Mississippi Park Connection bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their organization.
Mississippi Park Connection
Saint Paul, MN, USA
Mississippi Park Connection
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Mississippi Park Connection
Saint Paul, MN, USA

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Environment
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Graphic design

Posted March 2nd

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Illustration

Project details

What we need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
Additional details

Twice a year we produce a print newsletter that is distributed widely across Saint Paul and Minneapolis, MN. We are in need of a beautiful illustration to use as the cover image for the spring-summer and also the fall-winter editions. The images should accurately portray a selected location on the Mississippi River and convey the essence of the park and surrounding area. We want to draw people in with beautiful imagery and entice them to read our newsletter.

What we have in place
  • We currently have past design examples and reference photos, which should make it easy for you to get started. We also have a dedicated project manager, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to plant more trees along the river to fight the effects of climate change, fund field trips on the river for urban schools, and create free community programming connecting people to the river.

This is one of the few marketing assets that we actually print, and it is often used as introductory material for people who are just learning about us or have never heard about us. Having a beautiful cover will encourage people to pick up the newsletter, take it home, and maybe even read it! We distribute this newsletter at all of our events, at many rec centers, visitor centers, and museums throughout the city, and mail it to about 2,500 people.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
2
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
3
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About the org

Mississippi Park Connection
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Causes
Environment Arts & culture Education
Posted by
Lily J
Lily J.

Communications and Marketing Coordinator

Our mission

Mississippi Park Connection strengthens the enduring connection between people and the Mississippi River by enriching the life of the river and the lives of all who experience our national park, the Mississippi National River and Recreation Area.

Testimonials

Read the Impact Story
Judith brought her 30+ years of design experience to come up with a thoughtful, informed design for our print newsletter cover. Her recommendations were insightful and valuable and her art was absolutely beautiful. Her illustrations will no doubt make our newsletter fly off the rack and entice people to read it, adding visibility and credibility to our organization and mission and inspiring people to support our work.
Lily J.
Lily J.

Communications and Marketing Coordinator

Illustration Project

(No testimonial has been submitted by Judith)
The pixel