Membership Strategy

Help Human Impacts Institute develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Human Impacts Institute
Brooklyn, NY, USA
Unfollow
Log in to follow
Human Impacts Institute
Brooklyn, NY, USA

3

Live Projects

65

Matched Projects
24 Followers

Posted March 2nd

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We recently launched a membership program but signups are severely lagging. We are looking for recommendations and best practices. We have a large email list, social media presence and are interested to use our google adwords grant to promote the program. Details on our membership program here: https://www.humanimpactsinstitute.org/membership

What we have in place
  • We currently have an established membership program and ongoing virtual events, which should make it easy for you to get started. We also have a dedicated board member working on this project with our ED, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to expand our creative climate awards, impact stories, salons and workshops. We have provided over 8,000 hours of inspirational, environmental programming, with over 75,000 participants.

Human Impacts Institute is all about community. We are connectors. Our international network includes creatives, climate educators, activists and policy experts. We work in the streets, schools, galleries and museums, bringing people together to promote environmental solutions in positive and creative ways. Having a membership base will allow us to reach and engage more people. We envision a world in which each one of us is an active agent of social and environmental change.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
Show more

About the org

Human Impacts Institute
Unfollow
Posted by
Lauren B.

Board Vice President / Membership Chair

Our mission

We are building a global cultural movement to inspire BIG, BOLD, and BEAUTIFUL climate actoin. We are a creative, action-oriented community of arts, policy, science, communications, and business experts committed to creating and sharing innovative approaches to tackling social and environmental challenges.

What we do

The Human Impacts Institute was founded in 2011 and over the course of the past seven years, HII has provided over 1,200 hours of environmental educational programming across several core themes. The themes include stewardship-based initiatives such as Tree Care, environmental justice public resources such as the Impact Hours series, and climate communication programs such as the Creative Climate Awards, a competition bringing climate-inspired art to NYC audiences and beyond. HII's framework focuses on using arts and creativity as a tool for strengthening traditional environmental action methods. HII has developed environmental programs on a variety of topics for diverse audiences. Programs include youth environmental leadership intensives, community environmental workshops, local estuary and tree care stewardship opportunities for all ages, and more. These programs strive to integrate creative projects such as film and video, graphic design, tree guard building, and more.

We know there's a gap between knowing, understanding, and taking action. By building diverse communities and connecting you to solutions in beautiful and engaging ways, we inspire you to take action by making issues personal and practical to your life.

The pixel