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Instagram Set Up & Strategy

Help City Swim Project use Instagram to engage with their community and expand their network of supporters.
City Swim Project
Buffalo, NY, USA
City Swim Project
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City Swim Project
Buffalo, NY, USA

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Cause
Diversity & inclusion
Skills
Digital advertising Social media

Posted March 2nd

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Instagram account set up and a plan to post information

What we have in place
  • We currently have information, which should make it easy for you to get started. We also have photos, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to dedicate support to other areas of the program

This will allow us to expand our ability to recruit and communicate

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

City Swim Project
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Causes
Diversity & inclusion Health & nutrition Youth development
Posted by
Mike S
Mike S.

Executive Director

Our mission

Vision: Every family has the swimming and life skills to succeed in and out of the water.

Mission: To make a positive impact in diverse communities by providing safe access and a supportive environment for the sport of swimming.

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