Google Analytics Set Up & Training

Help Della Lamb Community Services track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Della Lamb Community Services
Kansas City, MO, USA
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Della Lamb Community Services
Kansas City, MO, USA

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Posted March 2nd

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

I need someone to proof my GTM set up. I've already connected my website and Facebook to GTM and can see general data on Google Analytics but I'm not sure I set up my triggers or tags correctly We currently are not running paid ads but I'd like to start in the fall so an additional level of training to prepare for ad implementation would be appreciated.

What We Have In Place
  • We currently have basic GA tracking and a FB pixel installed, which should make it easy for you to get started. We also have a GTM set up for easier access, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to prepare housing for the increase in refugees we expect to resettle in the coming months.

We need to better understand how people are getting to our website and what pages they are visiting when they decide to click the Donate or Volunteer buttons to prepare for FB and/or Google Ads

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Della Lamb Community Services
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Posted by
Ashley F.

Marketing Director

Our Mission

Della Lamb Community Services exists to empower its clients to meet the challenges of education, employment, and self-sufficiency in an ever-changing world. Founded in 1897, Della Lamb currently serves its neighbors through early education, refugee resettlement, youth services, and social services.

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