Market Analysis

Help Epitome of Soul, Inc. gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Epitome of Soul, Inc.
Ridgewood, NJ, USA
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Epitome of Soul, Inc.
Ridgewood, NJ, USA

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Posted March 1st

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

In addition to the outlined deliverables, our organization would like assistance in establishing a strategic plan for optimal program success based on market analysis.

What We Have In Place
  • We're looking forward to refreshing our strategic plan to fit the new virtual format of our programs and serve students in a bigger way!
How This Will Help
This project will save us $10,948 , allowing us to direct that cost to student programming

This project is important because it will allow us to strategically plan for bigger impact.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Epitome of Soul, Inc.
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Our Mission

Epitome of Soul, Inc. partners with community organizations to equip, empower, and encourage elementary and high school students to strive for academic excellence and cultural growth through the arts.

What We Do

Epitome of Soul aims to create a platform in performing arts celebrating all varieties of music, dance, drama, theater and creative writing with the sole purpose of enriching the cultural dynamics of underserved school communities. Our primary initiative is to organize youth groups to undertake projects that benefit the community and encourage leadership, character, compassion, and good citizenship. In addition, help high school and college students further their education by providing financial assistance through scholarships.

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