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Email Layout & Template

Help California Film Institute design and setup a structured layout for one marketing email based on their visual guidelines.
California Film Institute
San Rafael, CA, USA
California Film Institute
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California Film Institute
San Rafael, CA, USA

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Arts & culture
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Marketing

Posted March 1st

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Email Layout & Template

Project details

What we need
  • Design of one email marketing template based on the Organization's visual branding guidelines
Additional details

We're revising our digital strategy, which includes redesigning our email communications. We are looking to create a versatile modular email template that can serve our objectives. We are currently transitioning from Mailchimp to Emma.

What we have in place
  • We currently have existing email templates and access to a new Emma account, which should make it easy for you to get started. We also have performance data from previous Mailchimp campaigns, and the ability to provide any other information you need.
How this will help
This project will save us $1,608 , allowing us to focus on other areas of audience strategy and programming.

Email is an important part of our marketing stack. We're revising our approach to audience segmentation and content distribution in order to maximize the relevance and impact of our email communications.

Project plan

0
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager shares relevant and prepared email copy for the email to be sent
  • Volunteer Manager grants Professional access to Organization’s email marketing software
1
Milestone 1: Template Creation
  • Professional delivers first draft
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
2
Milestone 2: Final Draft & Training
  • Professional delivers final version
  • Professional provides training on how to use template to create future emails
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About the org

California Film Institute
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Causes
Arts & culture Education
Posted by
Daniel D
Daniel D.

Director of Marketing & Audience Engagement

Our mission

CFI supports its mission to celebrate film as art and education by presenting the annual MILL VALLEY FILM FESTIVAL and DOCLANDS Documentary Film Festival, exhibiting film year-round at the non-profit CHRISTOPHER B. SMITH RAFAEL FILM CENTER, and building the next generation of filmmakers and film lovers through CFI EDUCATION.

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