Search Engine Optimization Audit

Help YWCA Golden Gate Silicon Valley assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
YWCA Golden Gate Silicon Valley
San Rafael, CA, USA
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YWCA Golden Gate Silicon Valley
San Rafael, CA, USA

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Posted March 1st

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

YWCA Golden Gate Silicon Valley launched with our new name in February 2021, as the result of two YWCAs combining (San Francisco & Marin with Silicon Valley). We launched our new website www.yourywca.org. Now, we need help with getting our SEO working with our new name! We need to figure out where searches lead to old names, and optimize traffic to our new site for both our names and our geographies served and our services offered.

What We Have In Place
  • We currently have a new website & a Comms Coordinator with marketing expertise, which should make it easy for you to get started. We also have the time of two Senior Leadership Staff & passion for rename, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to dedicate those resources back into direct services, as this would be considered an "indirect cost" and therefore not be easily funded by program funders.

Clients will easily find us if they're looking for us, allowing them to access the services in the geographies that they need. Funders and partners will be able to find us after our name change, and we'll start to "turn the tide" in having folks know us by our new name and expanded geographic & programmatic scope. We'll do a better job connecting to our community in virtual searches and therefore have greater impact in our ability to serve.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

YWCA Golden Gate Silicon Valley
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Posted by
Lindsy C.

Chief Program Officer, Expanding Opportunity

Our Mission

YWCA Golden Gate Silicon Valley is proud to be part of a national movement dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. For over 140 years, we have been champions and vocal advocates on behalf of women, girls and people of color, offering a rich array of services to meet the needs of a wide range of community members.

What We Do

YWCA Golden Gate Silicon Valley powers its mission with programs focused on 1) empowering people and communities in healing from the trauma of racism, bigotry and violence, 2) achieving solutions to homelessness for people impacted by racism, gender inequality, and violence and 3) inspiring opportunity and economic security by closing the prosperity and education gap. We focus the provision of these services to those impacted by race and gender inequality, and we use an intersectional and intergenerational approach that recognizes the compounding impact of oppression.
To that end, your YWCA provides programs and services that form a critical continuum of response for all of the clients we serve in our many programs throughout the Bay Area. We offer healing, empowerment and prevention programs to survivors of domestic violence, sexual assault and human trafficking and their families. We offer housing continuum options, like homelessness prevention, motelling, emergency shelter, rapid rehousing, permanent supportive housing, affordable housing and both commercial and residential property management. We provide licensed childcare (full day and afterschool) in addition to contracted childcare services to Housing partners, ensuring quality and affordable childcare services for families ages 6 weeks to 13 years of age. While their children are in a safe environment, parents and caregivers are on the path to economic or educational fulfillment. Your YWCA's FiftyPlus Employment Program empowers economically vulnerable women over the age of 50 to achieve economic self-sufficiency through employment. We offer job training and placement services specifically tailored to the unique barriers and needs of this population at no cost. In addition, in response to the global pandemic we have expanded our employment services to launch new 60+ Career Express & Tech Success programs, supporting older adults of all genders with upskilling for a virtual workplace and navigating the complexities of finding and keeping work during COVID19 and a national recession.
While your YWCA serves clients from all socioeconomic backgrounds, ethnicities, and ages, the individuals and families we serve are often at the intersections of racism, sexism, violence, and trauma. Through thoughtful, multidimensional, culturally responsive programming we remove barriers, seek inclusion, and fight systems of inequity. In 2020, YWCA impacted over 13,000 individuals and families with services. Client demographics include: 89% female, over 85% identify as Black, Indigenous, or People of Color (BIPOC), 11% LGBTQ, and over 90% fall within the extremely low to low income categories (as defined by the U.S. Department of Housing and Urban Development (HUD). Additionally, all core services are offered for free, with the exception of a nominal sliding scale fee for therapy. Subsidies are available for childcare and affordable housing, thus making services available to everyone regardless of economic status.
Your YWCA is powered by the efforts of 140 employees that reflect the communities that we serve. Eighty-percent of employees identify as Black, Indigenous or People of Color and over 95% identify as women.

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