Search Engine Optimization Audit

Help USA Parent to Parent assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
USA Parent to Parent
State College, PA, USA
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USA Parent to Parent
State College, PA, USA


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Posted February 27th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We recently redesigned our website but have not had a chance to focus on SEO. We'd love to improve on it and make our content easier to find.

What We Have In Place
  • We currently have a recently redesigned website and a Google Analytics account, which should make it easy for you to get started. We also have the ability to update the website, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to develop more content for our members and families.

One of our strategic priorities is outreach, so we can serve more families in need of emotional support. Making our website easier to find is a great step in that direction.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

USA Parent to Parent
Our Mission

Our mission is to support a national network of Parent to Parent programs to ensure access to quality emotional support for families of individuals with disabilities and/or special health care needs.

What We Do

At Parent to Parent USA, when someone asks what we do, we say we empower and support parents, nationwide.

Why? Because we understand being a parent of a child with special needs can be a challenge -- we've been there!

The journey is filled with hills and valleys and sometimes feels a little overwhelming. So, we're driven to ensure no parent feels alone. Ever.

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