Facebook Ads Set Up

Help Veteran Women's Enterprise Center promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Veteran Women's Enterprise Center
Dallas, TX, USA
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Veteran Women's Enterprise Center
Dallas, TX, USA

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Posted February 26th

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

We want to more effectively use our social media platforms to drive specific outcomes. Our is to design a cost effective campaign with strategies for consistently measuring outcomes/impact.

What We Have In Place
  • We currently have have a long standing Facebook page, which should make it easy for you to get started. We also have a clear outline of our goals/objectives, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to use these dollars towards a well structured, cost effective campaign with evaluation strategies and measurable outcomes.

Facebook is one of our key mediums for client engagement. We need to use this platform more effectively.

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Veteran Women's Enterprise Center
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Our Mission

To help Entrepreneur Women Associated with the Military (EWAM) inclusive of veterans, active duty, reservists and female military spouse scale for success, we establish strategic alliances, leverage public/private-sector opportunities, advocate for relevant research, services and funding, while simultaneously providing on-site the personal and professional resources they need to succeed.

Projected mission outcomes for our clients include, but are not limited to ensuring financial preparedness, business certification, doubling of revenues, creating increased contracting opportunities, innovations for expanding products/services, building viable social capital, and ensuring access to immediate financial resources.

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