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Google Analytics Reporting

Help The Cabot set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
The Cabot
Beverly, MA, USA
The Cabot
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The Cabot
Beverly, MA, USA

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Cause
Arts & Culture
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Data Analysis Digital Marketing

Posted February 26th

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Google Analytics Reporting

Project Details

What We Need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional Details

Will also need training on Google Analytics so we can move forward with analyzing our stats and setting up the proper reports.

What We Have In Place
  • We currently have a team dedicated to website improvement, which should make it easy for you to get started. We also have a marketing team who will assist, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,757 , allowing us to work on completing much needed renovations and restorations of our historic, 100 year old theater.

We want to eventually rebuild our website to better address our current needs and data tracking and analysis will be a big component in making this project successful.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About The Org

The Cabot
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Causes
Arts & Culture Youth Development
Posted by
Kimberley B
Kimberley B.

Director of Sponsorship and Development

Our Mission

The mission of the Cabot Performing Arts Center is to educate and engage the community through the presentation of high-quality performing arts. The Cabot provides a full calendar of quality films, world-class live music, and exceptional community events to enrich the cultural and economic life North of Boston.

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