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Logo Design

Help Detroit Institute for Children elevate their visual identity with a new or refreshed logo.
Detroit Institute for Children
Walled Lake, MI, USA
Detroit Institute for Children
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Detroit Institute for Children
Walled Lake, MI, USA

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Cause
Education
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Graphic design

Posted February 26th

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Logo Design

Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

We need a logo for our summer and after-school program for children with special needs. The program is called LEAP (Learning, Enrichment, and Achievement Program).

What we have in place
  • We currently have some idea of what we want, which should make it easy for you to get started. We also have a full time staff to assist in any way, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to purchase after-school and summer camp supplies. This will also allow us to have a few more kids with special needs in our programs.

This project will help our organization reach out to more families with children with special needs. Kids with special needs are academically behind their peers. But providing extra support during the summer months and after-school will allow them to catch up and keep up.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Detroit Institute for Children
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Cause
Education
Posted by
Niki B
Niki B.

Director of Program Development & Quality

Our mission

We empower children to overcome challenges.

Testimonials

Read the Impact Story
Casey's process and procedure for designing our logo were exactly what we had hoped for and we couldn’t be happier with the end result. On top of her clearly creative and talented efforts to the designs that she offered to us, her educated reasoning for each design was immensely welcomed and paramount to the decision-making. Working with Casey was an absolute pleasure from start to finish!
Niki B.
Niki B.

Director of Program Development & Quality

Logo Design Project

Was great working with Niki and her team on this logo project. She gave clear feedback and made the experience enjoyable.
Casey T.
Casey T.

Volunteer

The pixel