Copywriting

Help Midland Area Community Foundation express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Midland Area Community Foundation
Midland, MI, USA
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Midland Area Community Foundation
Midland, MI, USA

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Posted February 25th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

I have two Zoom recordings with fundholders that I'd like two stories written for.

What We Have In Place
  • We currently have a key message guide, which should make it easy for you to get started. We also have a willing team member, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus on building even more relationships in the community.

As part of our communications strategy refresh, we know we need to involve more personal storytelling to tell about the work of the foundation.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Midland Area Community Foundation
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Posted by
Emily S.

Director of Development

Our Mission

To provide philanthropic leadership to strengthen our community by fostering collaboration and giving today and in the future.

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