I am looking to receive assistance and training on setting up Google Analytics on our new website in order to monitor traffic from our social media pages and email campaigns to our website. We ultimately want to track how much of our traffic converts into donations.
We need to gain a better understanding of what communications and marketing tactics resonate best with new and current donors to fundraise more efficiently.
The Nyaka AIDS Orphans Project is working on behalf of HIV/AIDS orphans in rural Uganda to end systemic deprivation, poverty, and hunger through a holistic approach to community development, education, and healthcare.
We work on behalf of Ugandans by empowering and educating the most vulnerable populations in this region: HIV/AIDS orphans and their aging grandmothers.
Ikong did an amazing job! He was so patient and did his own research to answer my questions. He's also willing to do a four week update with me to help me read new data after utilizing the techniques he shared with me. I fill so much more knowledgeable and comfortable.
Loved helping Cassandra and Nyaka. Cassandra listened to all my suggestions and answered all my questions patiently. Then, when I changed my suggestion, she followed along and understood why, and I think she's now in a good place to take our initial brainstorming together and implement new tracking and campaign metadata. We'll get back together to see how it's going and give her team any training/info, so they can do these things, too. Would be happy to help them further, or do similar work for others. If we helped orphans in some small way, it's so worthwhile.