Google Analytics Set Up & Training

Help Nyaka AIDS Orphans Project, Inc. track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Nyaka AIDS Orphans Project, Inc.
East Lansing, MI, USA
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Nyaka AIDS Orphans Project, Inc.
East Lansing, MI, USA

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Posted February 24th

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

I am looking to receive assistance and training on setting up Google Analytics on our new website in order to monitor traffic from our social media pages and email campaigns to our website. We ultimately want to track how much of our traffic converts into donations.

What We Have In Place
  • We currently have access to the back in of our website and analytics account, which should make it easy for you to get started. We also have a dedicated tech support company, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to reach more vulnerable children and better serve our communities.

We need to gain a better understanding of what communications and marketing tactics resonate best with new and current donors to fundraise more efficiently.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Nyaka AIDS Orphans Project, Inc.
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Our Mission

The Nyaka AIDS Orphans Project is working on behalf of HIV/AIDS orphans in rural Uganda to end systemic deprivation, poverty, and hunger through a holistic approach to community development, education, and healthcare.

What We Do

We work on behalf of Ugandans by empowering and educating the most vulnerable populations in this region: HIV/AIDS orphans and their aging grandmothers.

Testimonials

Ikong did an amazing job! He was so patient and did his own research to answer my questions. He's also willing to do a four week update with me to help me read new data after utilizing the techniques he shared with me. I fill so much more knowledgeable and comfortable.
Cassandra Jones
Cassandra J.

Communication Manager

Google Analytics Set Up & Training Project

Loved helping Cassandra and Nyaka. Cassandra listened to all my suggestions and answered all my questions patiently. Then, when I changed my suggestion, she followed along and understood why, and I think she's now in a good place to take our initial brainstorming together and implement new tracking and campaign metadata. We'll get back together to see how it's going and give her team any training/info, so they can do these things, too. Would be happy to help them further, or do similar work for others. If we helped orphans in some small way, it's so worthwhile.
Ikong Fu
Ikong F.

Volunteer

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