Copywriting

Help DRAWDOWN Bay Area express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
DRAWDOWN Bay Area
Corte Madera, CA, USA
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DRAWDOWN Bay Area
Corte Madera, CA, USA

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Posted February 24th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We need a concise language for our website & to share with funders & partners.

I'm the ED of a climate solutions NGO in the San Francisco Bay Area. We're on a 60-day sprint to launch a major campaign event that involves students & partners throughout the region, coinciding w/ Earth Day on 4/22. Our website is being rewritten, but here's the gist: www.DrawdownBayArea.org.

The ideal partner for this project lives in the SF Bay Area, is familiar with climate/environmental messaging.

What We Have In Place
  • We currently have loads of content, slide decks, draft 8 pager, website, which should make it easy for you to get started. We also have extensive data and information (too much)., and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to We're in "start-up" mode, unpaid & are just starting a fundraising effort. We're in a 60 day sprint to launch publicly, w/ an event on Earth Day. Our goals are multi-year & require sustained $$.

Collaborative Partnerships & Funding are critical to sustained impact for the organization. Precision in telling our story is needed.

DRAWDOWN Bay Area focuses on the transition from fossil fuels to 100% renewable energy. Our "theory of change" engages community, business & government sectors via a broad campaign to encourage a significant % of community members & sectors to take bold climate actions, from personal actions to major policy changes.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

DRAWDOWN Bay Area
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Our Mission

DRAWDOWN Bay Area is the non-profit organization leading the Regional 2030 Climate Challenge, a public-private partnership to rapidly implement high-value climate solutions and dramatically reduce the region's greenhouse gas emissions. This is a collaborative initiative that leverages existing efforts to meet the climate crisis challenge, while adding new resources and strategies across all sectors in the nine county San Francisco Bay Area.

What We Do

"DRAWDOWN" refers to the point in time when the concentration of greenhouse gases in the atmosphere reach a peak and begin to decline, year over year.

DRAWDOWN Bay Area brings together regional stakeholders in business, government, and the community, in a collaborative network focused on implementable solutions, policy frameworks, and communication. Working with the premise that this is the last decade to implement solutions that will slow global warming, DRAWDOWN Bay Area leverages best practices to effectively and dramatically reduce greenhouse gas emissions.

Climate change impacts all aspects of our society - health, disadvantaged communities, the economy - the list is long. We know what the solutions are, but they need to be implemented at speed and scale in order to make a difference. DRAWDOWN Bay Area promotes and supports the implementation of regional solutions to the global climate challenge.

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