Social Media Content Calendar

Help DRAWDOWN Bay Area get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
DRAWDOWN Bay Area
Corte Madera, CA, USA
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DRAWDOWN Bay Area
Corte Madera, CA, USA

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Posted February 24th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Hi,
I'm the ED of a climate solutions NGO in the San Francisco Bay Area.
We're launching a major "reveal" of our organization to coincide with Earth Day on 4/22. Our website is being rewritten, but you can get the gist here: www.DrawdownBayArea.org.
The ideal partner for this project is someone who lives in the SF Bay Area & is familiar with local media potential: social & traditional, paid and free, & can maximize SEO. Bonus if you speak the language of "climate solutions"!

What We Have In Place
  • We currently have Slide decks, website, lots of content, & background info, which should make it easy for you to get started. We also have partners and a regional network, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue our work in "start-up" mode.We're starting to fundraise, but I've been working pro-bono to get this launched.

DRAWDOWN Bay Area is poised to leverage the work that is being done to address the climate crisis and amp up, at speed and scale, the implementation of solutions throughout the 9 Bay Area counties. Our focus is on transitioning from the use of fossil fuels to 100% renewable energy, by engaging "civil society"/community, business, and government in a abroad campaign that will engage a significant % of our communities, encouraging bold climate action.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

DRAWDOWN Bay Area
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Our Mission

DRAWDOWN Bay Area is the non-profit organization leading the Regional 2030 Climate Challenge, a public-private partnership to rapidly implement high-value climate solutions and dramatically reduce the region's greenhouse gas emissions. This is a collaborative initiative that leverages existing efforts to meet the climate crisis challenge, while adding new resources and strategies across all sectors in the nine county San Francisco Bay Area.

What We Do

"DRAWDOWN" refers to the point in time when the concentration of greenhouse gases in the atmosphere reach a peak and begin to decline, year over year.

DRAWDOWN Bay Area brings together regional stakeholders in business, government, and the community, in a collaborative network focused on implementable solutions, policy frameworks, and communication. Working with the premise that this is the last decade to implement solutions that will slow global warming, DRAWDOWN Bay Area leverages best practices to effectively and dramatically reduce greenhouse gas emissions.

Climate change impacts all aspects of our society - health, disadvantaged communities, the economy - the list is long. We know what the solutions are, but they need to be implemented at speed and scale in order to make a difference. DRAWDOWN Bay Area promotes and supports the implementation of regional solutions to the global climate challenge.

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