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Social Media Content Calendar

Help Santa Cruz Valley Heritage Alliance get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Santa Cruz Valley Heritage Alliance
Tucson, AZ, USA
Santa Cruz Valley Heritage Alliance
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Santa Cruz Valley Heritage Alliance
Tucson, AZ, USA

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Cause
Arts & culture
Skills
Digital marketing Social media

Posted February 23rd

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We have Facebook and Instagram accounts but aren't consistently posting on either and really don't know how frequently we should post and what type of content is most engaging. A content calendar will help us efficiently post on a regularly basis to engage followers and grow the number of followers.

What we have in place
  • We currently have Instagram and Facebook accounts, which should make it easy for you to get started. We also have images, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to invest in hiring staff to manage community outreach.

Our scope of work covers a wide variety of heritage-based topics (natural resources, cultural traditions, historic places, recreation), as well as a large geographic area with a lot of partner organizations and businesses. A social media content calendar will help us better connect with the various interests of followers and share the heritage experiences of the region with a larger audience.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Santa Cruz Valley Heritage Alliance
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Causes
Arts & culture Community & economic development Environment
Posted by
Vanessa B
Vanessa B.

Board President

Our mission

To connect people to the cultural, historic, and natural treasures of the Santa Cruz Valley through education, preservation and promotion of its unique resources and living traditions.

Testimonials

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