Visual Brand Guide

Help Southwest Child Care Resources & Referral provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Southwest Child Care Resources & Referral
Kalamazoo, MI, USA
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Southwest Child Care Resources & Referral
Kalamazoo, MI, USA


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Posted February 22nd

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

I'd like to brainstorm ideas for visual branding and a logo for new projects. We are in the process of creating the website and I would like to have a logo/style guide for the materials.

What We Have In Place
  • We currently have a logo, mission statement, which should make it easy for you to get started. We also have background information, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to buy more resources for our Child Care providers and their children.

We are in the process of having to rebid the grant that funds our program. We also want to be able to share our program with business and surrounding communities. We offer services to Child Care Providers in nine counties throughout Southwest Michigan,

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Southwest Child Care Resources & Referral
Posted by
April G.

Executive Director

Our Mission

Southwest Child Care Resources will promote quality care and education for all children by supporting providers and the families they serve with community resources.

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