Search Engine Optimization Audit

Help NW Energy Coalition assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
NW Energy Coalition
Seattle, WA, USA
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NW Energy Coalition
Seattle, WA, USA


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Posted February 24th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

- Create a prioritized list of steps to implement based on the audit

- Estimate hours and $$ amount needed (if any) for recommended improvements

What We Have In Place
  • We currently have a staff member available to work with you, which should make it easy for you to get started. We also have a live site with google analytics, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to continue to advocate and advance our mission for a clean and affordable energy future

-This project will help us keep our website updated
- Our current google analytics metrics are low and we need guidance on how to improve them
- We are a small non-profit and would like to make updates to our website so that we have a secure site, that provides organic exposure on google, and engages our audience

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

NW Energy Coalition
Posted by
Patricia R.

Communications Manager

Our Mission

The NW Energy Coalition leads the Northwest's broadest alliance of energy interests in designing, promoting, and implementing clean, affordable, and equitable energy policy.

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