Logo Design & Visual Brand Identity

Help Women's Work Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Women's Work Foundation
Charlottesville, VA, USA
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Women's Work Foundation
Charlottesville, VA, USA


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Posted February 22nd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

I've worked with a professional to rename and refocus our organization. Previously titled Women's Work Foundation and focusing on health, wealth and education, the org is now called Culture of Wellness and focuses on promoting optimal wellness in the Black community. We have a newly aligned mission and vision and programming. Creating the logo is the next step in a relaunch set for September 2021.

What We Have In Place
  • We currently have a blank slate and wide open possibilities, which should make it easy for you to get started. We also have a one-pager, vision, mission and audience preference, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus on fundraising and other key areas for a small organization looking to rebuild.

We really need this project to help get our visual image attached to the work we plan to do.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Women's Work Foundation
Our Mission

Women's Work is an organization that focuses on enhancing the health, wealth and education of young women and girls.

What We Do

Women's Work Foundation is an empowerment organization for women and girls. Our purpose is to advance access to quality education, promote optimal health, and serve as a resource for wealth development through projects that strategically use media-based technology, public speaking, and various programming.

The organization is in a rebuilding phase after a number of administration changes. WW was founded in 2004 and incorporated since 2009.

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