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This project was completed on Jul 5, 2021
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Matched with Sabrina N.
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See the Impact story
Logo Design & Visual Brand Identity
Culture For Wellness
Culture For Wellness
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Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
I've worked with a professional to rename and refocus our organization. Previously titled Women's Work Foundation and focusing on health, wealth and education, the org is now called Culture of Wellness and focuses on promoting optimal wellness in the Black community. We have a newly aligned mission and vision and programming. Creating the logo is the next step in a relaunch set for September 2021.
What we have in place
- We currently have a blank slate and wide open possibilities, which should make it easy for you to get started. We also have a one-pager, vision, mission and audience preference, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus on fundraising and other key areas for a small organization looking to rebuild.
We really need this project to help get our visual image attached to the work we plan to do.
Project plan
Posted by
Jaronda M.
Director/Board Chair
Our mission
Our mission is to improve the narrative around Black wellness and promote change in our communities through awareness, partnerships and storytelling. We envision a nation and a world that eliminates harm to Black people, and values and supports their optimal wellness.
Defining Wellness:
Our definition of wellness includes the physical, emotional, social, financial, spiritual, and intellectual health possessed by individuals and communities which undergirds their overall success, safety and prosperity.
What we do
Culture For Wellness (CW) (formerly Women's Work Foundation) is a nonprofit organization committed to amplifying issues affecting the optimal wellness of Black people and their communities and providing opportunities to create solutions.
FOCUS AREAS:
COMMUNITY PARTNERSHIPS & EDUCATIONAL OPPORTUNITIES
*Develop relationships with local and national nonprofits and businesses to provide programming, initiatives, and workshops
*Provide wellness classes that educate on the components of optimal wellness (social, physical, emotional, social, financial, etc)
*Connect the Black community to resources that promote wellness
*Social media campaigns
*Align the history and perspective of the Black experience with the reframing of wellness
*Social justice and advocacy
DIGITAL MEDIA & PODCASTING:
*Provide culturally relevant information that inspires, promotes change, and tells stories around wellness
*Podcast: history and perspective, lifestyle options, food stories, social justice issues around wellness
BUREAU FOR WELLNESS TOPICS:
*Use digital media to collect stories of resilience and pursuit of wellness to inspire others
Testimonials
I really enjoyed working with Sabrina! She really listened to what I wanted in a logo and worked very hard to provide ideas and examples. She researched colors and the meanings behind certain symbols and designed a logo that captured the spirit of our rebranded organization! The outcome was exactly what we wanted!
(No testimonial has been submitted by Sabrina)
