Website Copywriting

Help Oakland Literacy Coalition improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Oakland Literacy Coalition
Oakland, CA, USA
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Oakland Literacy Coalition
Oakland, CA, USA

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Education

Posted February 22nd

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We want to create content and pages that reflect what we do. Our website doesn't accurately reflect the full scope of our work so we would like someone who can update our content. We need to have more things that show what we really do and the impact of our work.

What We Have In Place
  • We currently have knowledge and updated information about our approach, which should make it easy for you to get started. We also have updated content on our theory of change, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to continue providing books, literacy resources, and support Oakland to families, school/community organizations, and youth.

A good and informative website is key in helping us to further our mission and achieve our ultimate goal of ensuring every Oakland child learns and loves to read. We want to ensure that users understand what we do and the impact we are making.

You might be a good fit if: you are familiar with literacy and education, a WordPress superstar (and/or are willing to teach yourself a new skill),
You want to give back and make a difference in the lives of thousands of kids and families.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Oakland Literacy Coalition
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Posted by
Sia M.

Development Manager

Our Mission

Working together to ensure that every Oakland child learns and loves to read.

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