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Google Analytics Reporting

Help GRAIN set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
GRAIN
Barcelona, Spain
GRAIN
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GRAIN
Barcelona, Spain

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Cause
Community & economic development
Skills
Data analysis Digital marketing

Posted February 22nd

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
What we have in place
  • We currently have reports from last year, which should make it easy for you to get started. We also have a clear understanding of what we're looking for here, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to better support collaborations with local groups in the Global South

Because it might help us better understand our audience and improve our outreach.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

GRAIN
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Causes
Community & economic development Environment International affairs
Posted by
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Andres A.

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Our mission

GRAIN is a small international non-profit organisation that works to support small farmers and social movements in their struggles for community-controlled and biodiversity-based food systems

What we do

Our support takes the form of independent research and analysis, networking at local, regional and international levels, and fostering new forms of cooperation and alliance-building. Most of our work is oriented towards, and carried out in, Africa, Asia and Latin America.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Andres)
Excelent organization and persons nice proyect to work.
Ismael C.
Ismael C.

Volunteer

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