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Google Ads Set Up

Help Leave it in the Ground Initiative (LINGO) make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Leave it in the Ground Initiative (LINGO)
Radebeul, Germany
Leave it in the Ground Initiative (LINGO)
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Leave it in the Ground Initiative (LINGO)
Radebeul, Germany

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Digital marketing Search engine marketing

Posted March 29th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We would love to turn our Google Ad Grant into an important tool of our organization in spreading radical new ideas.

What we have in place
  • We currently have lots of good ideas to be spread to more people, which should make it easy for you to get started. We also have a couple of Ads running already, although not very well, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to kick of more high-impact, game-changing initiatives

We have many very progressive and bold ideas that are worth spreading. Google Ads could be a great way to do so. But we haven't found the way to properly leverage this tool for our work on ending fossil fuel burning and transitioning to 100% renewables this decade.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Leave it in the Ground Initiative (LINGO)
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Cause
Environment
Posted by
Kjell K
Kjell K.

Director

Our mission

LINGO works on ending the fossil fuel age by leaving fossils in the ground and transitioning to 100% clean energy.

What we do

We do this by:

1) Supporting struggles against fossil fuel projects around the world.

2) Promoting game-changers for the climate, innovative solutions that enable us to end fossil fuel burning in years, not decades.

Testimonials

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