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Copywriting

Help Medical College Of Wisconsin express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Medical College Of Wisconsin
Milwaukee, WI, USA
Medical College Of Wisconsin
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Medical College Of Wisconsin
Milwaukee, WI, USA

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Cause
Health & nutrition
Skills
Communications Writing

Posted February 19th

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Copywriting

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We are looking to produce copy appropriate for a Wikipedia page about our organization, briefly highlighting our history, connection to our parent organization, current focus, and impact. We have a brand platform and messaging document, along with examples of impacts we have made through our work.

What we have in place
  • We currently have a brand platform document with a message platform, which should make it easy for you to get started. We also have funding impact and success stories and metrics, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to invest in our programming to improve health

Our organization is a statewide philanthropy with a mandate and mission to steward our funds on behalf of the people of the state. To continually expand ways we can share the impact of our work, we would like to create a Wikipedia page in order to expand ways the public can learn about our work

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Medical College Of Wisconsin
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Causes
Health & nutrition Disease & medical research Philanthropy & capacity building
Posted by
Sarah D
Sarah D.

Communications & Engagement Director

Our mission

The Advancing a Healthier Wisconsin Endowment is a statewide health philanthropy working to support those working to improve health in Wisconsin through health research, health care and public health workforce development, and community health initiatives.

Testimonials

Read the Impact Story
Working with Doak was a pleasure. He not only provided us with the requested deliverable, but also provided insight and coaching that will support our thinking on key message selection and development across our work. We are very appreciative of his guidance!
Sarah D.
Sarah D.

Communications & Engagement Director

Copywriting Project

(No testimonial has been submitted by Doak)
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