Instagram Set Up & Strategy

Help Golestan Charity Foundation use Instagram to engage with their community and expand their network of supporters.
Golestan Charity Foundation
San Diego, CA, USA
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Golestan Charity Foundation
San Diego, CA, USA


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Posted February 19th

Instagram Set Up & Strategy

Project Details

What We Need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
What We Have In Place
  • We currently have some pictures of the orphans we are supporting, which should make it easy for you to get started. We also have our logo ready, and website design to be ready soon, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to gather even more donations to support orphans.

It will be our brand new account in the social media and will hopefully attract donors.

Project Plan

Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About The Org

Golestan Charity Foundation
Posted by
Amin J.

GCF President

Our Mission

to help elevate the standard of living for orphans and needy children with limited or non-existing means of support

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