Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
Training on how to find and post content on Instagram
What We Have In Place
We currently have some pictures of the orphans we are supporting, which should make it easy for you to get started. We also have our logo ready, and website design to be ready soon, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212
, allowing us to
gather even more donations to support orphans.
It will be our brand new account in the social media and will hopefully attract donors.
Prep: Discuss Goals & Target Audience
Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
Milestone 1: Set up Instagram for Business Account
Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
Professional sets up account with bio and profile picture
Milestone 2: Develop Engagement Strategy
Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
Milestone 3: Content Creation Training
Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
Professional trains Volunteer Manager on how to use Instagram editing tools