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This project was completed on Nov 1, 2022
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Matched with Margaret N.
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See the Impact story
Facebook Ads Set Up
Arts for the Aging, Inc. (AFTA)
Arts for the Aging, Inc. (AFTA)
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Facebook Ads Set Up
Project details
What we need
- Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
- Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
- Facebook pixel creation, if appropriate
Additional details
Due to the pandemic, our board of trustees decided to forego fundraising events and instead focus on our annual Spring Campaign to generate revenue. In the past, we have seen some success by enhancing the letter/email campaign with a social media strategy. We hope to develop a series of ads to run on Facebook during the letter campaign to encourage online donations. Our campaign will run May through mid-June 2021.
What we have in place
- We currently have Compelling photos and videos that can be turned into ads., which should make it easy for you to get started. We also have Goals to improve communications and learn about digital ads., and the ability to provide any other information you need.
How this will help
This project will save us $5,301 , allowing us to focus funds on reaching a greater portion of our community and achieving our goals of increased fundraising through improved communications.
In 2019, our organization completed a communications plan that was derailed in 2020 due to staff turnover and the pandemic. We are currently getting back on track, and recently hired a Fundraising and Communications Coordinator who needs basic training on Facebook Ads. Because of the pandemic, our programs have gone virtual, making digital communications more important than ever. Incorporating Facebook Ads into our online marketing will be vital to reaching new clients and donors.
Project plan
Posted by
Janine T.
Executive Director
Our mission
Our mission is to engage older adults and care partners in health improvement and life enhancement through regular participation in the multi-disciplinary arts.
What we do
Arts for the Aging believes that regular participation in the arts by older adults and caregivers helps to minimize the effects of aging-related physical and cognitive impairments, and contributes to physical, intellectual, and emotional health; that individuals have an inherent need to engage in self-expression and that older adults and caregivers should have access to quality arts programs; that professional artists trained in best practices can enhance caregiving and healthy aging, and that these programs foster communication and connection, and reduce feelings of isolation and loneliness.
Testimonials
(No testimonial has been submitted by Janine)
Wonderful people and such a special cause of bringing arts to otherwise isolated individuals during the pandemic.
