Google Ads Set Up

Help Standish Foundation for Children make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Standish Foundation for Children
Hackettstown, NJ, USA
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Standish Foundation for Children
Hackettstown, NJ, USA

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Posted March 14th

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We were accepted for the google ads grant this week! We are so excited to learn how to use the grant and develop ads. We are searching for a professional to help us start this process and teach us how to manage the ads for the future. We have a dedicated individual to manage these ads, whom is a fast learner, however, we are new to this and have no experience. A professional with good teaching skills and patience would be helpful.

What we have in place
  • We currently have an active website and dedicated individual, which should make it easy for you to get started. We also have brand style guide and started to discuss ad campaign goals, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to continue to focus on our mission of transforming healthcare experiences for children, families and providers, as well as increase donations to support our mission in the US and internationally

This project will help us increase traffic on our website, which we hope will increase our donor base. We also anticipate this will help us increase outreach for pediatric healthcare provider education we provide.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Standish Foundation for Children
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Our mission

Through education, advocacy, service and financial support, we help transform healthcare experiences for children, families and providers.

Testimonials

Nathan was very collaborative, responsive, helpful and kind. He made learning how to set up our google ads very easy and also educated us on how to best manage each campaign/ad. We are so grateful for his help and highly recommend him to others!
BobbiJo P.
BobbiJo P.

Global Program Director

Google Ads Set Up Project

Bobbi Jo was great to work with and very responsive. Within the first month of activation, we have already seen a large portion of the grant be spent on clicks.
Nathan K.
Nathan K.

Volunteer

The pixel