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Logo Design & Visual Brand Identity

Help Women In Linux elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Women In Linux
Tampa, FL, USA
Women In Linux
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Women In Linux
Tampa, FL, USA

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Graphic design

Posted February 17th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Refresh the existing logo.

What we have in place
  • We currently have brand kit, which should make it easy for you to get started. We also have evolution of logo over past 5 year, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to develop our curriculum.

As our organization grows our brand should transform as well. This will differentiate WIL from other women led organization using a similar color pallet.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Women In Linux
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Our mission

Women In Linux's mission is to address gaps in tech diversity with actionable solutions.

What we do

Women In Linux aims to create a path to careers in Linux for women. We aim to normalize women in the field by breaking down traditional workforce barriers and replacing them with entry points. We aim to create thriving careers in Linux for women and, in doing so, build wealth that transforms the lives of the next generation.

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