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Logo Design & Visual Brand Identity

Help Protect PT elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Protect PT
Harrison City, PA, USA
Protect PT
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Protect PT
Harrison City, PA, USA

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Graphic design

Posted February 10th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a coalition of organizations working toward a statewide goal, which should make it easy for you to get started. We also have copy for factsheets and the beginning of a website, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus on the other aspects of the campaign.

This coalition effort is an important statewide initiative for the protection of people in Pennsylvania from fracking. Because we are already working on our individual projects, this project will allow us to have a campaign logo, branding and specific marketing allowing us to work on distributing the message of the campaign.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Protect PT
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Causes
Environment Civil rights Community & economic development
Posted by
Gillian G
Gillian G.

Executive Director

Our mission

Protect Penn-Trafford is a citizen's group working to ensure the safety, security, and quality of life from the effects of unconventional gas development in Penn-Trafford and surrounding communities in Westmoreland and Allegheny Counties.

What we do

We participate in local hearings for new gas development and advocate for protections to our community, we educate our community so they know how to protect themselves and their families, and we mentor other communities so they can accomplish protections for their neighborhoods.

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