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Google Analytics Set Up & Training
Help The Lichen Project. A project of Organizing for C… track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Google Analytics Set Up & Training
Project details
What we need
- Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
- Training on how to track performance, set up reports and analyze the data collected online
- Set of guidelines for data collection, interpretation and analysis
Additional details
I'm looking to track analytics for multiple websites under one Google account.
I want to use the data to determine what visual content is the most effective for each organization and in turn create better visual content.
What we have in place
- I have basic understanding of Google Analytics and have used it for my own website.
How this will help
This project will save us $6,772 , allowing us to help our member organizations make data-backed decisions on the visual content they are using.
We believe that making data-driven decisions will help us be more effective. We have found that most nonprofit organizations are tracking their data, but do not have the capacity to take action on that data. We're hoping to help fill that gap.
Project plan
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