Social Media Content Calendar

Help Northern Michigan Alliance for Children get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Northern Michigan Alliance for Children
Harrison, MI, USA
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Northern Michigan Alliance for Children
Harrison, MI, USA

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Posted February 8th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have a Facebook and Instagram account, which should make it easy for you to get started. We also have a devoted staff member for this project, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on our programming to serve as many children as possible.

This project will help us keep our online audience engaged and grow our following, which will help us grow our organization awareness and supporters.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Northern Michigan Alliance for Children
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Our mission

Partnering with communities to bring healing, hope, and justice to abused children in rural Michigan.

What we do

NMAC is a 501(c)(3) nonprofit organization committed to ensuring every child in rural Michigan has access to the compassionate, collaborative services of a Child Advocacy Center.

We believe that no one person has all of the knowledge, skills and experience to protect our children. Together we are stronger. Together we can protect all MI Kids.

Testimonials

It was a pleasure working with Martina. She was very attentive to the needs of my organization and made sure to listen and understand our mission and the importance of our work. She was friendly, insightful, and professional. She was also very flexible with scheduling, approachable, and taught me new things regarding our project topic. If given the opportunity again, I would be more than happy to work with Martina!
Desirea W.
Desirea W.

Executive Director

Social Media Content Calendar Project

It was a lovely experience that I would certainly repeat. I could notice that the entire team is really involved and committed to the cause. On this project, I worked specifically with Jasen who, in addition to being an excellent professional, he is really nice and made the meetings very pleasant and even fun. He always let me know how grateful he was for my help. We were both constantly following up, and all of my ideas were incredibly received! Jasen gave me the chance to propose, do, undo, speak, comment and thus, between the two of us, we reached to an amazing result. I am very excited with the outcome of the project and i am really, really grateful of the opportunity of volunteering with NMAC!
Martina S.
Martina S.

Volunteer

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