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Search Engine Optimization Audit

Help Playground of Empathy assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Playground of Empathy
Charlottesville, VA, USA
Playground of Empathy
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Playground of Empathy
Charlottesville, VA, USA

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Cause
Diversity & inclusion
Skills
Digital marketing Search engine marketing Web development

Posted February 8th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Hi! We'd love to get comprehensive and up to speed on our SEO!

What we have in place
  • We currently have an SEO plan in formation, which should make it easy for you to get started. We also have lots of brand assets, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to focus on helping others.

We want to nationalize our impact.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Playground of Empathy
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Causes
Diversity & inclusion Arts & culture LGBTQ+
Posted by
Micah K
Micah K.

Executive Director

Our mission

At Playground of Empathy, we offer scientifically-researched magical immersive experiences that guide you to become the captain of your own emotional journey.

What we do

To be seen, heard and understood is a gift.
In a polarized country, this gift can feel rare. Our giant, sparkly shoe offers an immersive, shared experience to see, hear, and understand others. Together let's celebrate our differences! Walk in the shoe, see yourself and others in a new light, and grow empathic conversations in your community.

Testimonials

Read the Impact Story
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