Email Layout & Template

Help Oakland Public Education Fund design and setup a structured layout for one marketing email based on their visual guidelines.
Oakland Public Education Fund
Oakland, CA, USA
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Oakland Public Education Fund
Oakland, CA, USA


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Posted February 17th

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Email Layout & Template

Project Details

What We Need
  • Design of one email marketing template based on the Organization's visual branding guidelines
Additional Details

Hi - We need support creating email templates in Pardot. We have branding guidelines and existing templates we use in Campaign Monitor as a guide.

What We Have In Place
  • We currently have existing email templates in campaign monitor, which should make it easy for you to get started. We also have brand guidelines, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,608 , allowing us to provide teacher grants and cash assistance payments to the families of Oakland public school students impacted by COVID.

We have Pardot and use it for basic emails now. But we are not able to use it for newsletters or bigger emails b/c no one on staff can create the templates. We hope that a volunteer can build out key templates.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager shares relevant and prepared email copy for the email to be sent
  • Volunteer Manager grants Professional access to Organization’s email marketing software
Milestone 1: Template Creation
  • Professional delivers first draft
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
Milestone 2: Final Draft & Training
  • Professional delivers final version
  • Professional provides training on how to use template to create future emails
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About The Org

Oakland Public Education Fund
Posted by
Alexandria M.

Executive Director

Our Mission

The Oakland Public Education Fund leads the development and investment of
community resources in Oakland public schools so that all students can
learn, grow, and thrive.

What We Do

The Ed Fund is the only organization raising money for all Oakland public
schools. Since 2003, we have raised more than $50 million for programs that
help students thrive. We put the right tools in students’ hands to give all
kids the excellent education they deserve.

We support all Oakland public schools—both District-run and charter—with a
focus on those furthest from opportunity, because kids who come to school
with less need more.

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