Facebook Ads Set Up

Help Nucleus Legal Advice promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Nucleus Legal Advice
LONDON, United Kingdom
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Nucleus Legal Advice
LONDON, United Kingdom

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Civil Rights

Posted March 10th

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

WE have had FB presence for a while.
We have improve our pages and want to:
1. add some existing F2F services onto the site to improve access to people who have not heard of us and to a younger more tech savvy groups of poeple ( ie under 55 year olds!)
2. market some services ( videos , sessions etc)
3. Market our services and campaigns generally.
We have tried to set this up but have had limited success. We want to create a strategy, rationalise our approach and implement a re launch plan).

What We Have In Place
  • We currently have a FB pages(s) , budget, which should make it easy for you to get started. We also have committed staff with experience of working with FB, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to focus on developing more help with homelessness, debt and unemployment.

Due to covid we have fewer clients coming to us. We want to reach out to them.
We also expect Covid to adversely affect a younger profile of users than we current have. Younger people are being and will be more adversely affected than other with housing , debt and unemployment than older people.
We want to reach people who may not know of our services and may never have used advice providers before.
We want to build services delivered in way younger users need and want ie using social media.

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Nucleus Legal Advice
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Our Mission

To fight poverty by providing advice , assistance and education in social welfare law

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