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Logo Design & Visual Brand Identity

Help Matahari Women Workers Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Matahari Women Workers Center
Jamaica Plain, MA, USA
Matahari Women Workers Center
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Matahari Women Workers Center
Jamaica Plain, MA, USA

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Cause
Community & economic development
Skills
Graphic design

Posted January 27th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have existing logo and branding styles, which should make it easy for you to get started. We also have online presence and materials, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to make real change for women impacted by labor exploitation.

We're reaching our 20th anniversary and ready to get to the next level of visibility. We are moving towards building our largest membership and highest fundraising goal in our history!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Matahari Women Workers Center
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Causes
Community & economic development Gender equity & justice
Posted by
Jessica O
Jessica O.

Director of People & Operations

Our mission

Matahari Women Workers Center is a grassroots organization working to end the exploitation of women and femme workers by organizing domestic and tipped workers.

What we do

Through popular education and leadership development, we work to mobilize our multilingual base, coalition partners and allies in order to develop local and national campaigns, and change policies and narratives impacting our community. Since our founding in 2002, we have grown into the largest non-union community organization representing and power building specifically with women workers in Massachusetts.

Testimonials

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