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Search Engine Optimization Audit

Help ZUZI Dance assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
ZUZI Dance
Tucson, AZ, USA
ZUZI Dance
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ZUZI Dance
Tucson, AZ, USA

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Digital marketing Search engine marketing Web development

Posted April 29th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have a functional website, which should make it easy for you to get started. We also have staff updating and maintaining website, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to continue our Mission, by providing inexpensive dance and somatic classes to the public.

Our organization has gained views and social media followers, but we need to turn that into revenue/donations. We also need to see new members and students, not only visit our page, but actually participate in classes, shows etc..

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

ZUZI Dance
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Causes
Education Arts & culture
Posted by
Vanessa C
Vanessa C.

ZUZI! Dance - Come In. Be Moved.

Our mission

ZUZI! Dance is a non-profit arts service organization committed to catalyzing personal expression and healing for people of all backgrounds, ages, and abilities. Through movement-based art forms and somatic practices, ZUZI! Dance provides opportunities and resources for individuals to discover and confidently navigate their creative paths. We offer classes, workshops, and performances for our community to fully experience live art.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Vanessa)
It was great meeting Vanessa, and I'm happy to do another quick check once recommendations from the audit are implemented.
Inna V.
Inna V.

Volunteer

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