Search Engine Optimization Audit

Help We Care Tucson assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
We Care Tucson
Tucson, AZ, USA
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We Care Tucson
Tucson, AZ, USA

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Posted January 27th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

I have created Google want ads through our website but they are not being displayed when I do a Google search for the positions.

What We Have In Place
  • We currently have a Google acc't, website and SEO ads written, which should make it easy for you to get started. We also have time, personnel, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to support our programs and offset the cost of the new-hire salaries.

We have three positions to fill and exposure through Google would be of significant help.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

We Care Tucson
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Our Mission

We Care Tucson's mission is to help create sustainable communities by refurbishing, reusing, recycling, and redistributing goods for people in need.

What We Do

We Provide Essential Medical Equipment

We Care Tucson has a medical equipment loaner bank that supplies wheelchairs, walkers, crutches, and other equipment, as well as medical supplies and hygiene products, free of charge, to members of the Tucson community who have fallen through the cracks in our healthcare system.

We Provide Technology

We Care Tucson helps financially challenged or otherwise disadvantaged students and adults succeed in school and be better equipped to find a job by supplying them with refurbished, low-cost or no-cost computers that have been donated to us by the community.

Sustainability

We Care Tucson is dedicated to protecting our environment. The EPA estimates that the United States produces 220 million tons of waste each year. We Care Tucson diverts nearly 500,000 pounds of "trash" from our landfills annually.

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