Google Analytics Set Up & Training

Help Native Fish Society track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Native Fish Society
Oregon City, OR, USA
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Native Fish Society
Oregon City, OR, USA

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Posted January 26th

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What We Have In Place
  • We currently have an established website consistently developing new content, which should make it easy for you to get started. We also have a team excited to learn more about the website, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to work and invest in the wild fish of the Pacific Northwest. Including dam removal on the Klamath River and North Umpqua River.

Native Fish Society spends hours updating and posting new content on our website for our visitors and community. We would like to target our website to those who use it most and evolve it to reach new community members and interested parties.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Native Fish Society
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Posted by
Kirk B.

Southern Oregon Regional Coordinator

Our Mission

Guided by the best available science, Native Fish Society advocates for the recovery of wild, native fish and promotes the stewardship of the habitats that sustain us all.

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