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Website Audit

Help Bay City Rowing Club assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Bay City Rowing Club
Midland, MI, USA
Bay City Rowing Club
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Bay City Rowing Club
Midland, MI, USA

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Cause
Health & nutrition
Skills
Web design Web development

Posted January 25th

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Website Audit

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

We would like to update out website, and would like some feedback on the current website and recommendation for improvements. We do have a list of ideas that were brainstormed within our group.

What we have in place
  • I've asked our website person to generate information from google analytics for our website. We have a document with information on our audience, goals for the site and what we would like add/update on our website. I'm the leader of the Rowing Club, and leading the effort to get the website updated. I'm retired now and have time to do whatever to help get this done. Our website manager would also be available for questions.
    Thanks for considering our project!
    Lora
How this will help
This project will save us $6,772 , allowing us to focus on delivering rowing programs to the community, especially our youth program which has been very successful.

Last season, with Covid 19 we were unable to have our normal slate of programs. Having an up to date website will help us attract new rowers to our programs. We spent the last several years renovating our boathouse and gazebo used by the community and want to showcase this and recognize our benefactors.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Bay City Rowing Club
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Causes
Health & nutrition Community & economic development Youth development
Posted by
Lora B
Lora B.

President

Our mission

Bay City Rowing Club (BCRC) is a non-profit community rowing organization with a mission to promote rowing as a healthy and rewarding activity for people of all ages.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Lora)
I really enjoyed working with Bay City Rowing Club on this project.
Tim B.
Tim B.

Designer

The pixel