Search Engine Optimization Audit

Help Bighorn Basin Paleontological Institute assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Bighorn Basin Paleontological Institute
Philadelphia, PA, USA
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Bighorn Basin Paleontological Institute
Philadelphia, PA, USA


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Posted January 25th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We'd love to figure out how to optimize our systems and help our marketing efforts. In the last two years, many businesses have opened in our field and it's crowding out our visibility. Our Field Program helps make our work possible and funds the core of our research capabilities.

What We Have In Place
  • We currently have Google Analytics and a live website, which should make it easy for you to get started. We also have a small, but mighty team to help you, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to spend more funds on our research and any equipment we may need to help us find more dinosaurs!

This helps our scientific discovery program stay top-of-mind for prospective adventurers that may otherwise be wooed by treasure hunting companies.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Bighorn Basin Paleontological Institute
Posted by
Devon F.

Director of Development

Our Mission

The Bighorn Basin Paleontological Institute is a nonprofit organization dedicated to paleontology and earth science research, education, and outreach. We harness the universal appeal of dinosaurs and paleontology to engage people of all interest levels and backgrounds to promote the earth and natural sciences.


(No testimonial has been submitted by Devon)
The project was straightforward. I was able to compile a report and make some additional off-site suggestions for Bighorn Basin. I look forward to seeing my suggestions in place.
michael certoma
michael c.


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