Google Ads Set Up

Help The WOW Center make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
The WOW Center
Miami, FL, USA
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The WOW Center
Miami, FL, USA

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Posted January 22nd

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

Hi! We are looking to set up our google ads we just received confirmation of our google ads grant account.

What We Have In Place
  • We currently have verified google non profit account, which should make it easy for you to get started. We also have a team of three staff members working on this, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to provide daily programming for adults with developmental disabilities.

To help attract more donations and to share our mission and story with a larger audience especially as Covid-19- has restricted some traditional models of outreach.We believe google ads will help us spread our mission outside the walls of our campus.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

The WOW Center
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Our Mission

MISSION

The WOW Center offers support, guidance and encouragement to adults with developmental disabilities in order to help them become more independent.

VALUES

Excellence is our commitment

Passion is in our spirit

Serving WOW is our calling

Empathy is in our identity

Continuous improvement is our pursuit

Teamwork is our culture

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