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Visual Brand Guide

Help ARTabilityAZ provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
ARTabilityAZ
Tucson, AZ, USA
ARTabilityAZ
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ARTabilityAZ
Tucson, AZ, USA

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Cause
Arts & Culture
Skills
Graphic Design

Posted January 22nd

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Visual Brand Guide

Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

Currently ARTabilityAZhas a logo but not a brand guide. As we are redoing our website it would be great to have a template for designers to use in branding our site. A branding guide will also help us to be consistent with our marketing materials.

What We Have In Place
  • We currently have a logo we like, which should make it easy for you to get started. We also have a need for brand guidance, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus staff time on further developing our marketing of programs and supporting our members events.

We have a logo. Period. It is known in our region but we need t bring consistency to our marketing materials and presentations. Having a branding guide that would be used by staff and designers will unify our online and in person image.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

ARTabilityAZ
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Causes
Arts & Culture Diversity & Inclusion Education
Posted by
Eileen B
Eileen B.

Executive Director

Our Mission

ARTabilityAZ is a statewide organization whose mission is to create an inclusive community where people with and without disabilities can learn through, participate in and enjoy the arts.

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