This project is a draft
Visual Brand Guide
Help ARTabilityAZ provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
Currently ARTabilityAZhas a logo but not a brand guide. As we are redoing our website it would be great to have a template for designers to use in branding our site. A branding guide will also help us to be consistent with our marketing materials.
What we have in place
- We currently have a logo we like, which should make it easy for you to get started. We also have a need for brand guidance, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus staff time on further developing our marketing of programs and supporting our members events.
We have a logo. Period. It is known in our region but we need t bring consistency to our marketing materials and presentations. Having a branding guide that would be used by staff and designers will unify our online and in person image.
Project plan
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