Logo Design & Visual Brand Identity

Help New Jersey Association on Correction elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
New Jersey Association on Correction
Trenton, NJ, USA
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New Jersey Association on Correction
Trenton, NJ, USA


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Posted January 22nd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our organization is changing its name and needs a new logo and cohesive logos for each of the 5 program areas under the main organization.

What We Have In Place
  • We currently have a new website and current logo, which should make it easy for you to get started. We also have a single point of contact, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to provide more services to our clients.

NJAC is a multi-program social justice organization. We provide support in the areas of Reentry, Domestic Violence, Sexual Assault, Health, and Community Services.
This is the 60th anniversary of the organization. Our name has been New Jersey Association on Correction but with our expanding portfolio we will be moving to NJAC as the organization name.
We want a fresh new look to go with our new name and new website.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

New Jersey Association on Correction
Our Mission

To enable social justice and human dignity to be manifest in the policies and institutions governing victims of crime and offenders, as well as individuals in need of social services, through rehabilitative, educational, and legislative programs.

What We Do

NJAC currently serves individuals and
families affected by domestic violence, sexual assault, incarceration, HIV/AIDS and other health challenges in seven NJ counties.

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