Copywriting

Help Black Women Stitch express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Black Women Stitch
Charlottesville, VA, USA
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Black Women Stitch
Charlottesville, VA, USA

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Posted January 21st

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We are building our website site content using our podcast (STITCH PLEASE) as the foundation. THe podcast centers Black women, girls, and femmes in sewing. This task asks for a copywriter to either listen to the podcast OR read the transcript. The writer will then generate a list of 3 topics and write a 350 word blog about one of the topics generated.

What We Have In Place
  • We currently have a long list of episodes available as audio files and written transcripts. Each episode is available on Apple podcasts, Spotify and other places where podcasts are found, including the podcast website. This makes it easy to access.
How This Will Help
This project will save us $4,212 , allowing us to This will help us conserve scarce resources while also producing high quality blog entries with peppy writing and, ideally, with relevant keywords.

This job is essential to the development of our website. It is not enough that the site be beautiful (WHICH IT IS!) it must also be functional. One function we want our website to serve is as a resource for ideas. These blog entries are crucial for this endeavor.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Black Women Stitch
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Posted by
Lisa W.

Founder/Convener

Our Mission

Black Women Stitch is the sewing group where Black lives matter. We center Black women, girls, and femmes in sewing. We practice the principles of Black liberation, radical self love, and social justice.

What We Do

*Stitch Please podcast, a weekly audio show, is our major project. The podcast aims to support, celebrate, and inspire Black women sewists locally and around the world.

*Weekly chats on Instagram Live to answer questions and address issues/topics of interest, including material from the podcast, current sewing projects, and dismantling white supremacy.

Testimonials

Leora was a DREAM to work with. We were interested in expanding our current content by growing blog posts from podcast episodes. The task was to listen to an episode and identify three topics. Then write a 350 blog post about one of them. Leora was amazing. She did research beyond what I was expecting and produced a wonderfully rich blog post. I am very grateful to her for so generously sharing her creative energy with our organization. THANK YOU!!!
Lisa Woolfork
Lisa W.

Founder/Convener

Copywriting Project

Working with Lisa was great! She was clear in what she wanted, provided feedback, and has an amazing organization!
Leora Copeland
Leora C.

Volunteer

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