Google Ads Set Up

Help A Global Voice for Autism make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
A Global Voice for Autism
Minneapolis, MN, USA
Unfollow
Log in to follow
A Global Voice for Autism
Minneapolis, MN, USA

0

Live Projects

4

Matched Projects
2 Followers
Cause
Education

Posted January 15th

Share this project:

Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We have a Google for non-profits package and need help getting set up with Google Ads

What We Have In Place
  • We currently have a Google Ads grant, which should make it easy for you to get started. We also have a sense of our advertising needs, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to reach out to potential donors

We rely on donations to operate and this will help us meet more donors

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show More

About The Org

A Global Voice for Autism
Unfollow
Our Mission

A Global Voice for Autism equips conflict-affected communities with the tools to support children with autism and developmental disabilities in their classrooms, homes and communities.

Similar Opportunities

See All
See all projects