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Google Ads Set Up

Help A Global Voice for Autism make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
A Global Voice for Autism
Minneapolis, MN, USA
A Global Voice for Autism
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A Global Voice for Autism
Minneapolis, MN, USA

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Digital marketing Search engine marketing

Posted January 15th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have a Google for non-profits package and need help getting set up with Google Ads

What we have in place
  • We currently have a Google Ads grant, which should make it easy for you to get started. We also have a sense of our advertising needs, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to reach out to potential donors

We rely on donations to operate and this will help us meet more donors

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

A Global Voice for Autism
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Education International affairs Youth development
Posted by
Melissa D
Melissa D.

Executive Director

Our mission

A Global Voice for Autism equips conflict-affected communities with the tools to support children with autism and developmental disabilities in their classrooms, homes and communities.

Testimonials

Read the Impact Story
Despite getting sick in the middle of our project, Arjun went above and beyond to help us set up our Google Ads. He learned about our organization and sector in order to design relevant ads campaigns and took the time to explain how the ads operate and to recommend best practices. We look forward to continuing to work with Arjun to launch the campaigns he designed and highly recommend him for his technical skills and responsiveness to any organization that needs help with Google Ads. Thank you, Arjun!
Melissa D.
Melissa D.

Executive Director

Google Ads Set Up Project

It was absolutely awesome working with Melissa, She is very understanding and receptive to suggestions and inputs, always willing to try new things. Her passion for supporting and helping immigrant children and families affected by autism is unparalleled and inspiring.
Arjun S.
Arjun S.

Volunteer

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