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Marketing Strategy Consultation

Help Fathers, Families, Healthy Communities brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Fathers, Families, Healthy Communities
Chicago, IL, USA
Fathers, Families, Healthy Communities
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Fathers, Families, Healthy Communities
Chicago, IL, USA

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Cause
Civil rights
Skills
Marketing

Posted January 15th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We need a 12 month plan that we can implement on a limited budget.

What we have in place
  • We have social media, and a clear understanding of who we want to market to. We just have limited resources, and limited visibility currently
How this will help
This project will save us $2,998 , allowing us to spend those resources in another critical capacity

This project will inform us as to how to go about strategy formation as to how to create and implement a 12 month campaign through social media, web, and email.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Fathers, Families, Healthy Communities
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Causes
Civil rights Community & economic development Disease & medical research Education Health & nutrition Human services Philanthropy & capacity building Youth development
Posted by
Othniel T
Othniel T.

Chief Technology & Innovations Officer

Our mission

To engage low-income non-custodial fathers to their children financially, socially and emotionally so that their children will realize better outcomes and life possibilities

Testimonials

Read the Impact Story
Wonderful to work with!
Othniel T.
Othniel T.

Chief Technology & Innovations Officer

Marketing Strategy Consultation Project

(No testimonial has been submitted by Robin)
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