Email Marketing Copywriting

Help Village HopeCore International engage their community with an email series that gets their message across in a clear and compelling way.
Village HopeCore International
Stockton, Kenya
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Village HopeCore International
Stockton, Kenya


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Posted January 14th

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Email Marketing Copywriting

Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

Help with copy for a series of emails for our program.

What We Have In Place
  • We currently have constant contact, content and a decent sized email list, which should make it easy for you to get started. We also have marketing director, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to improve our email marketing and hopefully gain more followers, supporters and donations for our program.

Our program does so much on a weekly basis and we need help coming up with a system/strategy for how to deliver this information.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Village HopeCore International
Posted by
Ariane R.

Director of Public Health Program Development

Our Mission

Transforming lives through enterprise, health, and education. We promote the alleviation of poverty in Kenya, East Africa, by providing micro loans, business education, health education, and health support with an emphasis on HIV/AIDS, malaria, and mother/child wellness programs.

What We Do

HopeCore is dedicated to fostering integrated social and economic development in rural communities in Kenya and Africa.

Our goal is to enable and empower members of rural African communities by providing microloans, business education, health education, and support to the school children, teachers, and parents of our partner schools, loan recipients, and the community as a whole.

Our programs help the people of Kenya by providing them not only with education and training for personal development, but also with an entrepreneurial and health-oriented mindset that will give them confidence in their abilities to build a stronger future for the citizens of Kenya – family by family, group by group, and village by village.