Search Engine Optimization Audit

Help FREE Foundation For Rehabilitation Equipment & ... assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
FREE Foundation For Rehabilitation Equipment & Endowment
Roanoke, VA, USA
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FREE Foundation For Rehabilitation Equipment & Endowment
Roanoke, VA, USA


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Posted January 14th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What We Have In Place
  • We currently have a new live website, which should make it easy for you to get started. We also have access to website editing and analytics, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to serve more clients through direct client care and services.

This will improve our website and boost our visibility increasing.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

FREE Foundation For Rehabilitation Equipment & Endowment
Posted by
Robin R.

Executive Director

Our Mission

F.R.E.E.'s mission is to acquire and provide mobility related rehabilitative equipment to maximize functional independence and improve quality of life.

What We Do

F.R.E.E. collects, sanitizes, repairs, reuses, and gifts out rehabilitation equipment to adult Virginian's, who would otherwise go without.


Nikhil has been an exemplary professional! He is an amazing communicator, very responsive, and knowledgeable. We HIGHLY recommend him and hope to work with him again!
Robin Ramsey
Robin R.

Executive Director

Search Engine Optimization Audit Project

Working with Robin and FREE Foundation was a blast! Robin was able to make the project very interesting and fun to work on, and she was a great person to work with. I had a wonderful experience working on this project!
Nikhil Gupta
Nikhil G.


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