Social Media Content Calendar

Help Read-Aloud Volunteer Program get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Read-Aloud Volunteer Program
San Pablo, CA, USA
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Read-Aloud Volunteer Program
San Pablo, CA, USA


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Posted January 13th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are inexperienced with social media channels and how to help increase our followers. We are learning that every channel has a unique style and approach. We need professional guidance with how to speak to our audience in the best way possible. We've learned a few things from past projects, but not quite enough. Read-Aloud's social media is an essential tool and I do not feel like we are where we need to be yet. We are not able to say "We are confident and content in this area."

What We Have In Place
  • We currently have a social media audit report and summary of ideas to post, which should make it easy for you to get started. We also have a calendar on google slides + assigned person posting 3x/wk, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to use this funding to carry our on with our mission to help families in under resourced and underserved communities.

This project will provide important funders, educators, parents, and community partners with updates on meaningful Read-Aloud activities. Read-Aloud wants to be a strong influence in the community. We represent unity, inclusion, and diversity when joining our volunteer team. We want to encourage families to read. Our goal is to provide helpful information that will inspire under resourced and underserved families to unite and help spread literacy into their homes to building lasting memories.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Read-Aloud Volunteer Program
Our Mission

Read-Aloud Volunteer Program is a relationship-based program that fosters in children the joy and love of learning through reading and story-telling.

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